Identify Valuable Keywordsįor your campaign to succeed, you need to pick relevant keywords that relate to your business, and also to the needs of your target audience. By digging deep in social media platforms, niche groups, and forums, you can discover more about the people you want to serve, and then refine these personas to gain a clearer perspective of your target audience. Start off by creating detailed buyer personas, which help guide your marketing efforts. However, both will fail spectacularly if you don’t know your market. For example, you could advertise male and female products separately.

Who are you selling to? Do you understand their needs and pain points? With multiple campaigns, you can target various audience segments. Consider your industry, your competitors, and the keywords when setting your budget. Unless you have the luxury of a massive budget, you must always seek to optimize your campaign to avoid wasted spend. Paying for every click can quickly add up, so you need to be prepared.

Google ads ppc campaign